donderdag 12 maart 2026 | 13:00 - 13:40
The Social Sorting Experiment by The Smartphone Orchestra
- AI
- Digitale zorg
- Transitie
(this session is in English)
We’re (finally!) aware that social media companies make money from our data, but do we fully understand what that means? In this provoking and often absurd interactive experience, we reveal in real time the power these companies have. We sort the audience based on their own data and illustrate first hand how it works.
The Social Sorting Experiment is a worldwide hit in a variety of settings, including festivals, conferences, business events and universities.
The Smartphone Orchestra
🎥 Curious? Get a sneak preview here: https://vimeo.com/438503107?fl=pl&fe=sh
Reviews
"In the space of 45 minutes, it changed my life."
– Don Shi, Singapore
"I was matched at the end to someone where we had SO much to talk about. Your algorithm really works 😉"
– Karen Ngo, Texas
"It was a bizarre and very funny experience to interact one on one with your fellow audience members in this intimate corona free performance!"
– Tony Roe, Amsterdam, online event